tag:blogger.com,1999:blog-62020714278456880142024-03-13T17:24:56.907-07:00喬安☺ 踏步走喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-6202071427845688014.post-49028482442070528332010-01-14T07:18:00.000-08:002010-01-14T18:35:06.735-08:00品牌與創意<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_pjbAYQqReU5hOjlI3CcCLzkepRHyEOOi28uA322w8TPQu1EGwMXpoe2pc56lWf92nnxjuVR5M7MvY-pkrqr7nYZyS53nUAQDjuq0ilp5YkXqQhH5-umJRtC__udXw9fzFCYsl-mefeFX/s1600-h/1.jpg"><img id="BLOGGER_PHOTO_ID_5426619080118315762" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 299px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_pjbAYQqReU5hOjlI3CcCLzkepRHyEOOi28uA322w8TPQu1EGwMXpoe2pc56lWf92nnxjuVR5M7MvY-pkrqr7nYZyS53nUAQDjuq0ilp5YkXqQhH5-umJRtC__udXw9fzFCYsl-mefeFX/s400/1.jpg" border="0" /></a><br /><div><a 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src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdMYwChlC2I3ThiXfANQ6w8DL9X26RH4cOqD-Bt7K6_dFMuykNE3erQXzPyHYcXKoHb_QyvRpIoWTqUft-WtFTsYbdoP_260P6VEAcgFxXgaABGDike5YgabovJnkRDZGA7ul1O9w7_5Y1/s400/17.jpg" border="0" /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim1C4rLYY0PPjTyjDMdwrDH1ZM-jiK6RogQvruhkqlZTb8hT0LUPvs7TVI2DqCh0l8uWmu6AJ9MyMXMb_hGU_FzBpveQ785or8wwdo4PB3K6yt-GTOBahKznCMOJnthdG_i1ohgTu1QBGR/s1600-h/18.jpg"><img id="BLOGGER_PHOTO_ID_5426615539132891810" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 300px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim1C4rLYY0PPjTyjDMdwrDH1ZM-jiK6RogQvruhkqlZTb8hT0LUPvs7TVI2DqCh0l8uWmu6AJ9MyMXMb_hGU_FzBpveQ785or8wwdo4PB3K6yt-GTOBahKznCMOJnthdG_i1ohgTu1QBGR/s400/18.jpg" border="0" /></a><br /><p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 16.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">這學期修了這堂品牌創意的課,老實說對我來說是很有壓力和難度的,這讓我想到郭台銘說過的一句話:沒有壓力的工作是玩耍。想來進修,為的就是想要多認識一些新的事物和養分 (我不是來玩耍的壓><)</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 16.0px LiHei Pro; min-height: 16.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 16.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">創意一直不是我在行的領域,尤其是想不出來又鬼打牆的時候,不過藉由老師和同學間的報告相互學習成長是很有收穫且感覺有趣的。同時可以從別人的身上去學習彌補我的不足。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 16.0px LiHei Pro; min-height: 16.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 16.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">在這課堂間對於設計師方面的認識,還有對於品牌的分析研究上都學習到很多。還有三明治法真的很好用!生活中處處可應用哩!</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 16.0px LiHei Pro; min-height: 16.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 16.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">很謝謝阿餅老師,你幽默又很正面的教學態度很令人欣賞,更謝謝你帶給我們的成長與收穫,能修到你的課很幸運!^________^</span></span></p><br /><div></div></div><div><br /></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-86249700743517302772010-01-07T00:53:00.000-08:002010-01-07T00:57:49.052-08:00Coca-Cola Light Tribute to Fashion<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhN5Tvw3lIT4Yz9DbZ85nM4PArtojkAaVdlkHV4mLMRsx3b3xaN-PZN6IhAjtAnNV58YBVuKdBbSBrCXLJo9wT9fgmgzOo5alzW9oRBcDNuCkImXKFz_8NKySvsvFAIv9WOHGnORX1hXXO/s1600-h/CO01.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 255px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhN5Tvw3lIT4Yz9DbZ85nM4PArtojkAaVdlkHV4mLMRsx3b3xaN-PZN6IhAjtAnNV58YBVuKdBbSBrCXLJo9wT9fgmgzOo5alzW9oRBcDNuCkImXKFz_8NKySvsvFAIv9WOHGnORX1hXXO/s400/CO01.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5423919158177854882" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcLANyfPvAPI9XU7hZoRFgpHEsiZqcN9ZOHxOz3SIMS6Vy2HLQuu7BJBrZxZDZIsBHU0VP3glWh0Pd5pTxg-kcvoVfJJ6i4RaxIKRf3I7A9e8iM0OS0N2f_2LCTpmsVI3clZCIJpv2cZHK/s1600-h/CO02.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 262px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcLANyfPvAPI9XU7hZoRFgpHEsiZqcN9ZOHxOz3SIMS6Vy2HLQuu7BJBrZxZDZIsBHU0VP3glWh0Pd5pTxg-kcvoVfJJ6i4RaxIKRf3I7A9e8iM0OS0N2f_2LCTpmsVI3clZCIJpv2cZHK/s400/CO02.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5423919148941686338" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivnxjZoSGdMUtu0ITvSYDJcBjKvNAp2qKt61wxfBJQf5f_PAzeXc0wmlMoKvoIUJhRYCeOW_lkxzgTuO7_zTczU4l7ly0N4GEv6SdkBXaiV9-Hec9s1OafqRwcbJi72QWla-hNFNRBtbZA/s1600-h/CO03.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 260px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivnxjZoSGdMUtu0ITvSYDJcBjKvNAp2qKt61wxfBJQf5f_PAzeXc0wmlMoKvoIUJhRYCeOW_lkxzgTuO7_zTczU4l7ly0N4GEv6SdkBXaiV9-Hec9s1OafqRwcbJi72QWla-hNFNRBtbZA/s400/CO03.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5423919143214563458" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEindTWUavqahUaqv_iEtPAgq-IGCMc60mCNqpJ0haWa2LmTTay3SQs3MobO33x4mep5P1-v_whqQGm2VlSBxpzC8OUHJ6ACwwKd9BeDKe5GWg9lCrHcm2X9_zwFx77rvg4Ysa5jhquuE3OM/s1600-h/CO04.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 262px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEindTWUavqahUaqv_iEtPAgq-IGCMc60mCNqpJ0haWa2LmTTay3SQs3MobO33x4mep5P1-v_whqQGm2VlSBxpzC8OUHJ6ACwwKd9BeDKe5GWg9lCrHcm2X9_zwFx77rvg4Ysa5jhquuE3OM/s400/CO04.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5423919141383972258" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgjIZQ2Snlvp6umZ9KMBOiL1nvazODmKhmg9KshFLdYgOqHPKpG0P9ywOIaUUjL2UDmEbuTvhYaOLFO6eWcvk_spb4_UD1hVOUHdSGkKF5JgcSaMIVRb9xyXs6Xak9zwdZ6Rae1ARLnokU/s1600-h/Co005.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 287px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgjIZQ2Snlvp6umZ9KMBOiL1nvazODmKhmg9KshFLdYgOqHPKpG0P9ywOIaUUjL2UDmEbuTvhYaOLFO6eWcvk_spb4_UD1hVOUHdSGkKF5JgcSaMIVRb9xyXs6Xak9zwdZ6Rae1ARLnokU/s400/Co005.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5423918873333879906" /></a><p style="margin: 0.0px 0.0px 13.0px 0.0px; font: 13.0px LiHei Pro; color:#333333;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">可口可樂於今年九月下旬、義大利米蘭時裝週期間</span></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">為了</span></span></span><span style="font: 13.0px Arial; color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Abruzzο</span></span></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">大地震的災民,可口可樂</span></span></span><span style="font: 13.0px Arial; color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">light</span></span></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">與米蘭市政府合作,</span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">結合時尚雜誌</span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"> Vogue Italia </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">和</span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"> Vanity Fair<br /></span></span> </span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">策劃『</span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Coca-Cola Light Tribute to Fashion</span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">』</span></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">慈善拍賣展覽晚會。</span></span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span> </span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">將可口可樂標準的</span></span></span><span style="font: 13.0px Arial; color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">25 cl </span></span></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">的玻璃瓶裝,變成高約五英尺,塑膠質料,穿上裝飾了服裝布料,展覽走秀的創作,可口可樂與八大義大利品牌:包括:</span></span><a href="http://www.albertaferretti.it/home.htm"><span style="font: 13.0px Arial; text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Alberta Ferretti</span></span></span></a></span><span style="font: 13.0px Arial; color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">, </span></span><a href="http://www.blumarine.com/"><span style="text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Blumarine</span></span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">, </span></span><a href="http://www.etro.it/"><span style="text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Etro</span></span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">, </span></span><a href="http://www.fendi.com/"><span style="text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Fendi</span></span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">, </span></span><a href="http://www.marni.com/home/realgender/Women/tskay/6383154F/gender/D"><span style="text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Marni</span></span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">, </span></span><a href="http://www.missoni.it/"><span style="text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Missoni</span></span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">, </span></span><a href="http://www.moschino.it/prehome.asp?lang=ENG"><span style="text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Moschino</span></span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"> e </span></span><a href="http://www.versace.com/"><span style="text-decoration: underline ; color:#cf0000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Versace</span></span></span></a></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">。如義大利的</span></span></span><span style="font: 13.0px Arial; color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">8</span></span></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">大時裝設計師獨特的口味和風格展覽。而且所有收入將捐獻給慈善機構,幫助阿布魯佐</span></span></span><span style="font: 13.0px Arial; color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Abruzzo</span></span></span><span style="color:#4c4c4c;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">。</span></span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span> </span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">類似這般由知名企業贊助藝術家、設計師,以及公益組織協力合作的展覽</span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span> </span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">對企業形象乃具有正面助力的行銷手法</span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><br /></span></span> </span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">同時能吸引普羅大眾更樂於接觸欣賞、進入公共藝術的領域,是蠻棒的一件事</span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><br /><br /></span></span> </span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">8款瓶中第一眼吸引我的是由</span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"> FENDI </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">發表的黑底黃點點可樂瓶;好像草間彌生的作品呀!我最喜歡</span></span><span style="font: 12.0px Helvetica; color:#000000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Angela Missoni</span></span></span><span style="font: 12.0px LiHei Pro; color:#000000;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">這款</span></span></span><span style="font: 13.0px Courier New"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"> </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">色彩鮮豔且類似手工編織品的絢彩幾何圖紋可樂瓶~ ^_______^</span></span></p><p style="margin: 0.0px 0.0px 13.0px 0.0px; font: 13.0px LiHei Pro; color:#333333;"><span class="Apple-style-span" style="font-family:'lucida grande';"> </span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica"> </p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica"> </p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/lj5ogpHyyNI&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/lj5ogpHyyNI&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com1tag:blogger.com,1999:blog-6202071427845688014.post-86827001694582194422010-01-05T20:48:00.000-08:002010-01-05T21:06:23.732-08:00品牌與授權<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdUDk6EFxGU0FQ1IiGGiJoKZmQQLhEwC3ZrLrEDEBLGYRBU5qEY_mfdjX7rq293nJDVMIoPLL7QmCs3DWrdGxTNBbJPZ832OIuAul_HREH5u3ml6N23H9bCndzsIfFjEL_QOZ0a2eViyc4/s1600-h/01.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 152px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdUDk6EFxGU0FQ1IiGGiJoKZmQQLhEwC3ZrLrEDEBLGYRBU5qEY_mfdjX7rq293nJDVMIoPLL7QmCs3DWrdGxTNBbJPZ832OIuAul_HREH5u3ml6N23H9bCndzsIfFjEL_QOZ0a2eViyc4/s400/01.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5423487462530645458" /></a><br /><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;"><div> </div><span class="Apple-style-span" style="font-size:13px;"><div><span class="Apple-style-span" style="font-size:small;">這學期修了Ponnie老師的品牌與授權課程,這裡與大家分享我的期末報告。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">一·請寫出四點本堂課你所學習到的心得</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">A. 品牌授權的認識(整體品牌與授權的關係)</span></div><div><span class="Apple-style-span" style="font-size:small;">此課程最先了解的就是何謂授權?</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 1+1=3或>3的品牌概念</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 品牌的擁有者</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 授權廠商去使用在特定的產品上</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 集5個合作夥伴Including</span></div><div><span class="Apple-style-span" style="font-size:small;">Licensor</span></div><div><span class="Apple-style-span" style="font-size:small;">Licensees</span></div><div><span class="Apple-style-span" style="font-size:small;">Retailers</span></div><div><span class="Apple-style-span" style="font-size:small;">Promotional partners</span></div><div><span class="Apple-style-span" style="font-size:small;">Consumers</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">何謂品牌?</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ a name</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ a logo</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ a slogan</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ a design scheme associated with a Product or Service.</span></div><div><span class="Apple-style-span" style="font-size:small;">集以上所有經驗的總合,以及形象定位,整個品牌的延伸但更重要的是一個產品和服務,更包含這品牌所有的集合。</span></div><div><span class="Apple-style-span" style="font-size:small;"> </span></div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">以及授權的權利是什麼?</span></div><div><span class="Apple-style-span" style="font-size:small;">品牌擁有者Licensor將自己品牌的圖像或LOGO,授權給第三者Licensees,Licensees將印有此圖像或LOGO的被授權商品印在自己的商品及特定地區販售,每賣一樣有它圖像的產品,就要付品牌擁有者權利金。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">還有授權首先要先清楚定位</span></div><div><span class="Apple-style-span" style="font-size:small;">1. 授權的性別</span></div><div><span class="Apple-style-span" style="font-size:small;">2. 授權的年齡</span></div><div><span class="Apple-style-span" style="font-size:small;">3. 授權的時間</span></div><div><span class="Apple-style-span" style="font-size:small;">4. 授權的通路</span></div><div><span class="Apple-style-span" style="font-size:small;">5. 授權的品項</span></div><div><span class="Apple-style-span" style="font-size:small;">6. 授權的地區等等</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">先了解經營品牌的主旨是為了增加產品被認知的價值,因此提昇品牌的市佔率。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">還有了解了ATL & BTL 兩者互為依賴關係的行銷模式,</span></div><div><span class="Apple-style-span" style="font-size:small;">Above the line (所有的廣告,包括電視廣告、平面廣告和車體廣告等)</span></div><div><span class="Apple-style-span" style="font-size:small;">Below the line (泛指直效媒體,包括產品包裝、手冊、DM、贈品和店頭廣告物等)</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">從「品牌擁有者」到「消費者」,這中間的角色又包含了:授權製造產品、授權形象使用、代理商、通路、行銷推廣等,均是層層交疊。</span></div><div><br /></div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">在課程前幾週,請Jessie Lin 老師說明了海綿寶寶在台灣的「品牌代理商」來分享「品牌在地分公司」或「品牌在地代理」在上述的層面中所扮演的角色。還讓我們了解Angent代理品牌的考量。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">「品牌代理商」,其實就如同產品的貿易商、經銷商一樣,但與貿易商、經銷商不同的卻是,品牌代理商繼承了該品牌的核心價值,成為該品牌在「當地」的延伸,所扮演的角色與該品牌直營的分公司無異。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">接著了解了Angent代理品牌的考量有:</span></div><div><span class="Apple-style-span" style="font-size:small;">1. 新品牌的知名度</span></div><div><span class="Apple-style-span" style="font-size:small;">2. 品牌公司的資源(支援)</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 媒體曝光</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 行銷活動規劃</span></div><div><span class="Apple-style-span" style="font-size:small;">◎創意資源(要有足夠的圖稿給廠商使用)</span></div><div><span class="Apple-style-span" style="font-size:small;">3. 品牌的潛在市場</span></div><div><span class="Apple-style-span" style="font-size:small;">4. 代理商的人力架構與支援</span></div><div><span class="Apple-style-span" style="font-size:small;">以上Angent代理品牌的考量同時也是Licensees被授權商的考量。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">再來是選擇潛在授權廠商必察看的項目:</span></div><div><span class="Apple-style-span" style="font-size:small;">1. 公司概況和財務狀況</span></div><div><span class="Apple-style-span" style="font-size:small;">2. 產品經驗</span></div><div><span class="Apple-style-span" style="font-size:small;">3. 生產能力(有分很會生產或很會搜尋生產工廠的能力)</span></div><div><span class="Apple-style-span" style="font-size:small;">4. 創意的能力(有設計創意部門)</span></div><div><span class="Apple-style-span" style="font-size:small;">5. 鋪貨能力</span></div><div><span class="Apple-style-span" style="font-size:small;">6. 授權經驗</span></div><div><span class="Apple-style-span" style="font-size:small;">7. 主要零售通路和行銷能力</span></div><div><span class="Apple-style-span" style="font-size:small;">8. 有可變換外幣的資源(Hard currency capability)</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">在此課程中了解尋求品牌授權與代理之前,被授權商應先詳加了解可能發生的利弊得失,並針對所處的外部環境與內部環境來評估,是否為採取品牌授權與代理的適當時機。例如:大環境的經濟狀況或市場趨勢,以及在選擇品牌授權與代理時,需考慮其品牌形象與知名度、消費者接受程度、權利金的高低、最低銷售量的要求、授權者提供品牌支援的程度與經驗、是否為能夠長期合作的對象。接著因應評估自身的條件,在「設計、製造、物流、行銷、財務」等方面,哪些具有優勢,那些能力欠缺,是否可藉由品牌授權與代理來彌補能力不足之處。同時透過SWOT分析去判斷自身和外在因素做檢測。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">還有推廣品牌授權之前所應檢視與思考的綱要:</span></div><div><span class="Apple-style-span" style="font-size:small;">1. 品牌本身具備的背景</span></div><div><span class="Apple-style-span" style="font-size:small;">2. 授權市場分析</span></div><div><span class="Apple-style-span" style="font-size:small;">3. 該品牌的市場機會點,包括:</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 經營團隊的品牌開發能力</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 是否有完整的行銷策略</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 市否有強勢的輔助性行銷 ex:公關活動、公益活動</span></div><div><span class="Apple-style-span" style="font-size:small;">◎ 品牌自身條件</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">以品牌擁有者來說,與當地品牌代理商合作授權,意味著「節省自營成本」;這些成本囊括了金錢、在地化市場分析、立足時間等。對品牌代理商來說,代理商扮演著該品牌在當地的直接辦事處,以在地化市場分析來執行該品牌的核心目標,並直接與當地「被授權者」接觸,提供品牌擁有者一切授權內容,且協助「被授權者」執行「品牌擁有者」的專業行銷方案來達成品牌獲利的最終目的。而其獲利,便是從該品牌在「當地」所經營的成果,去向「品牌擁有者」收取對等的權利金。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">在悉知品牌授權的流程與基礎內容後,就是直接找行銷案例來進行觀察與分析,以便瞭解品牌如何在推廣行銷上的執行與呈現。這使我學習到,對於一個製造商或零售商而言,爭取品牌授權是由製造或零售業跨足品牌經營的捷徑之一。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">對於被授權廠商而言,成功經營一個授權品牌所帶來的好處如下: </span></div><div><span class="Apple-style-span" style="font-size:small;">◎提高產品附加價值:提高產品售價 + 提昇設計能力</span></div><div><span class="Apple-style-span" style="font-size:small;">◎擴大行銷通路:進入新通路 + 與品牌家族通路合作</span></div><div><span class="Apple-style-span" style="font-size:small;">◎獲得經營品牌經驗藉以發展自有品牌:學習管理及行銷經驗</span></div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:small;">在悉知品牌授權的流程與基礎內容後,就是直接找行銷案例來進行觀察與分析,以便瞭解品牌如何在推廣行銷上的執行與呈現。這使我學習到,對於一個製造商或零售商而言,爭取品牌授權是由製造或零售業跨足品牌經營的捷徑之一。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">對於被授權廠商而言,成功經營一個授權品牌所帶來的好處如下: </span></div><div><span class="Apple-style-span" style="font-size:small;">◎提高產品附加價值:提高產品售價 + 提昇設計能力</span></div><div><span class="Apple-style-span" style="font-size:small;">◎擴大行銷通路:進入新通路 + 與品牌家族通路合作</span></div><div><span class="Apple-style-span" style="font-size:small;">◎獲得經營品牌經驗藉以發展自有品牌:學習管理及行銷經驗</span></div><div><br /></div><div> </div><div> </div><div> </div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">B. 品牌對於商品的影響</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">做品牌對於企業,長期的策略思考很重要。</span></div><div><span class="Apple-style-span" style="font-size:small;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">品牌對於商品的影響最直接的就是品牌賦予商品的附加價值,先賦予品牌生命力,藉由背後的典故或故事性以及代表人物或造型來形成品牌的個案與聯想,這就是品牌的生命力。也因為品牌的授權對於一般消費商品讓原本僅具有〝功能〞的不同商品,藉由品牌的生命力賦予,使商品產生個性及顯現特性。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">品牌透過授權使同質性商品產生差異化,提高商品附加價值及吸引力,進而提升銷售額更容易取得分銷通路,增加商品曝光度。</span></div><div><br /></div><div> </div><div> </div><div> </div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div><span class="Apple-style-span" style="font-size:small;">C. 授權事業對於品牌的影響</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">1. 基於市場的需求或本身整體策略的運用,國內廠商可藉由品牌授權與代理的策略,以迅速、低成本的方式,達到進入市場或新的市場區隔的目的。</span></div><div><span class="Apple-style-span" style="font-size:small;">舉例:台灣的產業結構以中小企業為主,由於規模不具競爭力與內需市場太小,普遍缺乏自創品牌的條件與能力。自產品設計、研發、至上市的行銷、推廣等一連串過程中,往往會遭遇許多無法克服的困境。因此,藉由權利金支付,取得知名品牌授權與代理,可彌補廠商在設計、行銷、管理能力等方面經營知識與經驗的不足,即成為許多中小企業的策略考量。</span></div><div> </div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:small;">2. 國內廠商可藉由品牌授權與代理的方式獲取品牌附加價值,其中,「品牌知名度」與「所能提供的支援或經營知識」是企業最重視的品牌附加價值。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">有些廠商選擇品牌授權的策略,乃是希望藉由授權取得授權者所提供的品牌附加價值,如授權品牌的品牌權益,授權者所提供的各種品牌支援活動,以及授權者本身品牌經營經驗的傳承。藉由這些附加價值,被授權廠商可以有效提昇本身的競爭力,同時累積實力,為未來更長遠的品牌發展鋪路。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">3. 國內廠商基於自身能力與長期規劃目標的考量,而選擇不同的合作類型。</span></div><div><span class="Apple-style-span" style="font-size:small;">舉例:某些廠商會藉由採取品牌授權與代理的策略,吸取品牌經營知識,做為未來發展的基礎,</span></div><div><span class="Apple-style-span" style="font-size:small;">而非只在乎短期的經營與獲利。因此,對於有企圖心、欲長期規劃的廠商,品牌授權與代理是一種階段性做法,目的在吸取品牌經營知識,累積本身的資源與能力,強化日後發展的實力與競爭力。</span></div><div> </div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:small;">4. 品牌的延伸與拓展</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">授權是品牌延伸的一種工具。</span></div><div><span class="Apple-style-span" style="font-size:small;">品牌不代表只能做授權,也可做品牌延伸或是異業結合。</span></div><div><span class="Apple-style-span" style="font-size:small;">LV對村上龍這案例屬於品牌延伸、以及防曬油品牌出太陽眼鏡等都是很好的品牌延伸。</span></div><div><span class="Apple-style-span" style="font-size:small;">在創信股份有限公司的Joanna梁老師說的一句話讓我印象最深,她說:如何延續品牌話題和故事性加上持續性的系列活動是很重要的因素。</span></div><div><br /></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">品牌延伸(Brand experience) 除了異業合作還可以做Timing Promotional (舉例:星巴克與2部同質性的電影推套票。因為都是同調性的消費者。)、以及策略聯盟Strategie alliance (舉例:IPod & 中華電信 、華納電影院 & 花旗卡。) 的方式等等......。透過以上的品牌延伸與拓展可以帶來1+1>3的效益。</span></div><div> </div><div> </div><div> </div><div><br /></div><div><br /></div><div><span class="Apple-style-span" style="font-size:small;">二·請選出最喜歡的客座講師及原因</span></div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:small;">此課程中我最喜歡的客座講師是麗嬰房的林泰生董事長和Raymond吳紹綱先生。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">林泰生董事長是一個很棒的企業家,說話的魅力不在話下,從求學過程到跑單幫起家接著到創業實戰經驗和思惟,如何成功和對事情的堅持與理念都相當值得我學習,例如:他說了遇到問題怎樣突破困境,且該堅持的東西要堅持,還有在人事的管理上的用〝心〞經營,還有一個透明公開的管理才能讓路走的越來越寬。以及提到用不同的通路來討好不同的顧客,藉由國際品牌拉攏自己的品牌等。一位有容的企業家,視野更是看的更寬了。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">Raymond吳紹綱先生的講座讓我印象最深的是紀律以及持續力和執行力,Do Something 用計劃規劃去做,當行動的時候它就會發生。還有用什麼心態去做事情,當下寫下來做記錄及檢視,履次受挫如何排解,研究為什麼會輸等的方式,都是我很需要學習的。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">這2個不同身份的成功者,相同處都在學習的科系是心理學,對日後的工作都引響慎深,是很有趣的地方,更是值得研究的點。</span></div><div><br /></div><div><br /></div><div> </div><div> </div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:small;">三·對這堂課的整體印象評語 </span></div><div> </div><div> </div><div><span class="Apple-style-span" style="font-size:small;">對這堂課的整體印象評語,上這門課除了了解品牌授權,透過不同的客座講師去吸收不同領域的經驗,是我個人覺得最棒的地方。經由每一位客座老師實務上的說明,對授權與代理市場做一整個系統性的整理,對我們在各方面議題的經營上都有所助益。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">例如:Jessie Lin老師替我們說明了Angent的角色,藉由一支完整的海綿寶寶影片去了解授權商的品牌背景和定位,接著到設計風格、商品設計概念和品質授權策略,消費族群、商品類別和因應行銷活動策略(包括消費族群、商品類別、零售通路、行銷活動)等,一個很完整的品牌學習範例。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">還有Wendy張老師,她個人特色也很鮮明,反應在他代理品牌的工作上,從她身上學到她推廣品牌授權之前所應檢視與思考的方向,以及授權的種類等。和做主題式通路,一致性的形象再各自發展各地的特色和方法。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">縱橫公關公司的蔡老師,最印象深刻的是他做的授權活動的案例分享,例:運用當紅藝人為品牌造勢或幫襯來拉抬品牌知名度或話題性,創意和點子很多。這點也很厲害。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">Jesse曹老師分享麥當勞經驗,從兒童心理做行銷出發,為兒童提供專屬的服務。然後做兒童家庭市場的策略(免費是王道) 和 拉攏年輕族群(價值是王道)。還分享了麥當勞很多很棒的行銷案例。</span></div><div> </div><div><span class="Apple-style-span" style="font-size:small;">接著是透過不同的作業更容易了解檢視自己的學習狀況,在海綿寶寶那次作業印象最深,Ponnie老師會打電話給我們指導我們該怎麼寫,還有答案不是反攻大陸寫法,而是該有明確答案或想法一一去列舉,課後還教我們如何寫好報告的方法,這個對我後來做報告穫益很大,Ponnie老師在教學上是一位相當認真的老師。 很謝謝老師帶給我們的全部經驗與分享。</span></div><div><span class="Apple-style-span" style="font-size:13px;"> </span></div><div> </div></span></span></span>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-19004740938562727682009-12-31T00:20:00.000-08:002009-12-31T00:43:37.519-08:00奇幻的超現實世界<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgptT_xDT81rMsG46OxKUgaKkIrBZ5rKlTf63baMHX5NcqoXnaHJYuy1ilXdGKXpvLC6qhyphenhyphenWPNsO0uyd2cRX3pfW7xu9IeBD9xFUJ79cVJwMC_d2fQRhznysuojWAr3gLhD-pxbAEMDVdlg/s1600-h/Samsung_Ad+Campaign_The+Bouquet.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 281px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgptT_xDT81rMsG46OxKUgaKkIrBZ5rKlTf63baMHX5NcqoXnaHJYuy1ilXdGKXpvLC6qhyphenhyphenWPNsO0uyd2cRX3pfW7xu9IeBD9xFUJ79cVJwMC_d2fQRhznysuojWAr3gLhD-pxbAEMDVdlg/s400/Samsung_Ad+Campaign_The+Bouquet.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5421317474497227666" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyaXsdPCbJPahKCk5RyF-ayVQzLsnsuReqSsJWUKDMXH28fm0fGdDm1P3aVrNsiWesq-jkPnCmimz_Y8zG40NCrPNKDhHkwuSswchkgFWD2zxF4Ujlk9Cy8hM2ebhqJ5IK6JLTtzap0iEZ/s1600-h/portmans.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 283px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyaXsdPCbJPahKCk5RyF-ayVQzLsnsuReqSsJWUKDMXH28fm0fGdDm1P3aVrNsiWesq-jkPnCmimz_Y8zG40NCrPNKDhHkwuSswchkgFWD2zxF4Ujlk9Cy8hM2ebhqJ5IK6JLTtzap0iEZ/s400/portmans.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5421317465924076402" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOl1YonW9CTYgQpx5y_dCUMh1uZFDNFNEwg1jfRvSLUaMCiMJB9n04T4888oYeJYK1owgUx-mPTklH6i6ARUCpAWbYLNA3bi7NbY3-iJgV60K0qxW-cKCEkGP99HeHRfBZdlcbGt6BNugs/s1600-h/Perfume+Flowers.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 302px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOl1YonW9CTYgQpx5y_dCUMh1uZFDNFNEwg1jfRvSLUaMCiMJB9n04T4888oYeJYK1owgUx-mPTklH6i6ARUCpAWbYLNA3bi7NbY3-iJgV60K0qxW-cKCEkGP99HeHRfBZdlcbGt6BNugs/s400/Perfume+Flowers.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5421317462897339842" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmLUEgsAJ6LIx9Nsq4jkFa1rsKp0PbmSy-KuVz4SHzxm-NOHpru255d1LrWJx7eZ3gXJ1-6uydsGAobiDnRxKNqTmvsYtouQVBmMOvERsvRriLVdfZnIivkxPz1y7juZlIviYAuO1FQvYU/s1600-h/H'doeuvre--limited+edition+print+on+canvas.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 323px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmLUEgsAJ6LIx9Nsq4jkFa1rsKp0PbmSy-KuVz4SHzxm-NOHpru255d1LrWJx7eZ3gXJ1-6uydsGAobiDnRxKNqTmvsYtouQVBmMOvERsvRriLVdfZnIivkxPz1y7juZlIviYAuO1FQvYU/s400/H'doeuvre--limited+edition+print+on+canvas.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5421317459509410002" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaJmvhjxV0kVp4L7oKhJbifzk6jllxGvtmF1_189KNDWsa4LXeltup_bhmYHDa2C4lAbwTNZnaMln0gDn0YaQ2Aj0PAaOXdqxOS4Uc-bnjYG2ERTM-S7adAZmWgn-pTpEfww2E3l2Xv3ab/s1600-h/Bon+Magazine_Spring+Trends.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 310px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaJmvhjxV0kVp4L7oKhJbifzk6jllxGvtmF1_189KNDWsa4LXeltup_bhmYHDa2C4lAbwTNZnaMln0gDn0YaQ2Aj0PAaOXdqxOS4Uc-bnjYG2ERTM-S7adAZmWgn-pTpEfww2E3l2Xv3ab/s400/Bon+Magazine_Spring+Trends.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5421317455965905874" /></a><br /><p style="margin: 0.0px 0.0px 18.0px 0.0px; text-align: justify; line-height: 18.0px; font: 12.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">瑞典藝術家</span></span><span style="font: 12.0px Arial"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"> </span></span><a href="http://www.mymodernmet.com/profiles/blogs/artist-linn-olofsdotter-takes"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">Linn Olofsdotter</span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"> </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">的畫作讓我驚豔。她用色很沈穩卻又給我大膽華麗的感覺,有著完美的色彩搭配,創造出這些超現實的絢麗花朵。尤其是第3張Perfume Flowers這一幅,讓我有種嗜人香味的感覺。</span></span><span style="font: 12.0px Arial"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">Linn </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">在走上插畫這條路之前嘗試運用許多不同的媒體進行創作。在她完成歐洲與美國的廣告及圖形設計學業後,她跟他的丈夫搬到巴西成立自己的工作室,並且為許多時尚、廣告以及平面媒體產業服務。</span></span></p><p style="margin: 0.0px 0.0px 18.0px 0.0px; text-align: justify; line-height: 18.0px; font: 12.0px LiHei Pro"><span class="Apple-style-span" style=" ;font-family:'lucida grande';font-size:16px;"> </span></p>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-41929397736714115502009-12-29T22:42:00.000-08:002009-12-29T22:55:09.312-08:00很眩的食品外包裝燈設計<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRWuGysBy02cUphcHsCU7VneMdQs4C9p1K3rfkoskTvt0lu-hWjnjGostVp0nYa84SgLSASDLCmCizVCRlyDm6YJqhL_8oBPRxa99qwV5GruZDUKSG5Ej8EY0W30gO7udle_eAQ-RHq2S7/s1600-h/anke-weiss-green-lighting-packaging-light3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 353px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRWuGysBy02cUphcHsCU7VneMdQs4C9p1K3rfkoskTvt0lu-hWjnjGostVp0nYa84SgLSASDLCmCizVCRlyDm6YJqhL_8oBPRxa99qwV5GruZDUKSG5Ej8EY0W30gO7udle_eAQ-RHq2S7/s400/anke-weiss-green-lighting-packaging-light3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5420917803825016866" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiQVmLd353EWXktTaJ5cUD6FwrULfG8rOglYdu8lpPba0gIvyb1oPF3UtYhcleTWtoDpR0Ebo1CCEJjhxd-QqL3vsaRrS-gJU3qxuphJ58nHuOTSXC2mIMW8Uv6p-UbFKxEYqJVRv0d4la/s1600-h/pack-003.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 148px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiQVmLd353EWXktTaJ5cUD6FwrULfG8rOglYdu8lpPba0gIvyb1oPF3UtYhcleTWtoDpR0Ebo1CCEJjhxd-QqL3vsaRrS-gJU3qxuphJ58nHuOTSXC2mIMW8Uv6p-UbFKxEYqJVRv0d4la/s400/pack-003.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5420917526151128338" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaf7Q5q_JSxz7yM2aEwxK2NJj9sZKaq3GHxfROGSE83cf_350b-esuxLL9thPos4UjoyyhbGTtnLh41oopEW8qyv9QYTnl5mjUCk1JsGdGhmuQb11ZEariPjGxP07KhJ8YRMCIkBOHbY4x/s1600-h/pack-002.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 198px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaf7Q5q_JSxz7yM2aEwxK2NJj9sZKaq3GHxfROGSE83cf_350b-esuxLL9thPos4UjoyyhbGTtnLh41oopEW8qyv9QYTnl5mjUCk1JsGdGhmuQb11ZEariPjGxP07KhJ8YRMCIkBOHbY4x/s400/pack-002.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5420917519504689970" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3OZjcleXi5Q779Z6YfWdFBbY_jE_s20MXa8fEfjzVN7k5cY1zXMra6LTySOLxRBvutUOiJ2GUo8pcbCUp4kI5de4xheZlCZzCYCFmhodAi9uujM4CUSWMx7xFK0Bmgi7lrrhIf9FlvwRD/s1600-h/pack-001.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 149px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3OZjcleXi5Q779Z6YfWdFBbY_jE_s20MXa8fEfjzVN7k5cY1zXMra6LTySOLxRBvutUOiJ2GUo8pcbCUp4kI5de4xheZlCZzCYCFmhodAi9uujM4CUSWMx7xFK0Bmgi7lrrhIf9FlvwRD/s400/pack-001.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5420917515701699746" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg17-Cr5HaALtTi2UJRINxMayY6LxH7d1Hh4j7vIsVlXB7pPqPC5IKexeTDXPEunqRhE1yEGBM-RnoxJkhBpvpJvH2LbLCp3meJSRsAsQWWjIOQcCigEPRW1uq7VmMjbBnISc3tpPjZ8_Br/s1600-h/anke-weiss-green-lighting-packaging-light.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 256px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg17-Cr5HaALtTi2UJRINxMayY6LxH7d1Hh4j7vIsVlXB7pPqPC5IKexeTDXPEunqRhE1yEGBM-RnoxJkhBpvpJvH2LbLCp3meJSRsAsQWWjIOQcCigEPRW1uq7VmMjbBnISc3tpPjZ8_Br/s400/anke-weiss-green-lighting-packaging-light.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5420917507528229954" /></a><br /><div><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">[Anke Weiss]包裝的光</span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande';"> </span></div><div><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">最近看報導看到了一位才華橫溢的荷蘭 阿姆斯特丹設計師 Anke Weiss。</span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">Anke Weiss切合了時下Recycle的議題,他將一般普羅大眾消費者拆開產品包裝後,視為垃圾的產品外包裝賦予了新的生命,設計師透過傳統包裝個體的改變,藉由餅乾、果汁和肥皂的包裝等,而有了新的效果及用途,就是包裝盒上多了一個附加功能 -- 照明設備。</span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">此系列包裝取名為<the><the>The packaging lights</the></the></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">說實在的,這樣的一個產品真的很讓人驚艷,這是新的創意包裝,很特別又環保,且讓人愛不釋手!</span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande';"> </span></div><div><span class="Apple-style-span" style=" ;font-family:'lucida grande';font-size:13px;"> </span></div>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-5141866914125369312009-12-29T21:46:00.000-08:002009-12-29T21:47:22.163-08:00DEADLINE post-it stop motion<span class="Apple-style-span" style="font-family: Arial; font-size: 10px; white-space: pre; "><object width="445" height="364"><param name="movie" value="http://www.youtube-nocookie.com/v/BpWM0FNPZSs&hl=zh_TW&fs=1&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube-nocookie.com/v/BpWM0FNPZSs&hl=zh_TW&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></span>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-58465390613968963682009-12-24T20:53:00.001-08:002009-12-24T20:59:01.141-08:00有巧思的動畫<span class="Apple-style-span" style=" white-space: pre; font-family:Arial;font-size:10px;"><object width="445" height="364"><param name="movie" value="http://www.youtube-nocookie.com/v/yCBvoNgp9I8&hl=zh_TW&fs=1&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube-nocookie.com/v/yCBvoNgp9I8&hl=zh_TW&fs=1&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></span><div><span class="Apple-style-span" style=" white-space: pre;font-family:Arial;font-size:48px;"><span class="Apple-style-span" style=" ;font-family:'Lucida Grande';font-size:11px;">很有巧思的動畫,與大家做分享~^^</span><br /></span></div>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-337520569602851032009-12-24T02:59:00.000-08:002009-12-29T21:49:48.861-08:00建築藝術大師-勒‧科比意 Le Corbusier<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI3HdfK1SMCDW92bvJddf4Em-WZoUTWM-j4ABOPZa0dS4WTC8t6Qgl0SdlOMOXG9C5SnkfWN4CNvy4RvQO2KLwr4ps7dwuJdvnKBR8AmOGWNxGbRy9s9KK9YJnmAv_svsBNWiQQI3xXDzb/s1600-h/Cover.jpg"><img id="BLOGGER_PHOTO_ID_5418774696599449554" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 300px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI3HdfK1SMCDW92bvJddf4Em-WZoUTWM-j4ABOPZa0dS4WTC8t6Qgl0SdlOMOXG9C5SnkfWN4CNvy4RvQO2KLwr4ps7dwuJdvnKBR8AmOGWNxGbRy9s9KK9YJnmAv_svsBNWiQQI3xXDzb/s400/Cover.jpg" border="0" /></a><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivr8oklLimVWzgcaoY2c6mRhb50CyKiXiBCGf_lwpDcZli66zjIQZ5FdtKSKBCTTU6MXhi0WN5sHFDcwdNb-JjjxHmnPiDyiYxIlY2-O2wjd1MSwACnevlKyZ5LkPIYNPcPno0XAmrngrr/s1600-h/P06.jpg"><img id="BLOGGER_PHOTO_ID_5418774693637001058" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 299px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivr8oklLimVWzgcaoY2c6mRhb50CyKiXiBCGf_lwpDcZli66zjIQZ5FdtKSKBCTTU6MXhi0WN5sHFDcwdNb-JjjxHmnPiDyiYxIlY2-O2wjd1MSwACnevlKyZ5LkPIYNPcPno0XAmrngrr/s400/P06.jpg" border="0" /></a><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6D3QDw7kFNHR02XIwJvSX5Msf-KqgwfHuW1x82EsnrvBOadgXdt9ZLxt3zhMQ4lQxpeimdg-ujjcuMSnI6UWIBkpKSEM_YnbmkfGEu_JixXA0lv2tJgg2eDRnrmxjCVL9F9tvlZh7MP_o/s1600-h/P07.jpg"><img id="BLOGGER_PHOTO_ID_5418774689626482402" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 299px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6D3QDw7kFNHR02XIwJvSX5Msf-KqgwfHuW1x82EsnrvBOadgXdt9ZLxt3zhMQ4lQxpeimdg-ujjcuMSnI6UWIBkpKSEM_YnbmkfGEu_JixXA0lv2tJgg2eDRnrmxjCVL9F9tvlZh7MP_o/s400/P07.jpg" border="0" /></a><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNawEp4IURfq93hs0WabGtnXu2XaDNxOmS1ki4nD8Har5ZLnQqVDT2S212o4lWeytKoMY6ZACXQjKJAE8fcqhIyzmUB-LkXs5ZUQkBM9ntc29TvJuaTmx4qA3BpZUAMo7yz2pQc19U25m0/s1600-h/P08.jpg"><img id="BLOGGER_PHOTO_ID_5418774681589603378" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 299px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNawEp4IURfq93hs0WabGtnXu2XaDNxOmS1ki4nD8Har5ZLnQqVDT2S212o4lWeytKoMY6ZACXQjKJAE8fcqhIyzmUB-LkXs5ZUQkBM9ntc29TvJuaTmx4qA3BpZUAMo7yz2pQc19U25m0/s400/P08.jpg" border="0" /></a><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXG_L8Ed7ehgoLcU51DaU6lFDyziKAo0mbIubQpIOoDN7xK5pUjzhK0c47Q7gn46tWC57yJOL9M_GAzf7YhZO6VOS1zSt-xoJjyVKQNqbkVS0uuQjHQTV5nprlysy_O5D71C-rmGgg_P_W/s1600-h/P09.jpg"><img id="BLOGGER_PHOTO_ID_5418774669617723058" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 299px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXG_L8Ed7ehgoLcU51DaU6lFDyziKAo0mbIubQpIOoDN7xK5pUjzhK0c47Q7gn46tWC57yJOL9M_GAzf7YhZO6VOS1zSt-xoJjyVKQNqbkVS0uuQjHQTV5nprlysy_O5D71C-rmGgg_P_W/s400/P09.jpg" border="0" /></a><br /><div><div><div><div><div><div><div><div><div><div><div><span style="font-family:lucida grande;"><strong><span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-size: large;">建築藝術大師-勒‧科比意</span></span></span></strong></span><br /><span style="font-family:lucida grande;font-size:85%;"><span style="font-size:85%;">(Le Corbusier, 本名為 Charles-Edouard Jeanneret-Gris,1887.10.6~1965.8.27)<br /><br /></span><span><span class="Apple-style-span" style="font-size: small;">科比意被喻為現代主義建築最有影響力的大師,是現代建築運動的先鋒,與美國的萊特(Frank Lloyd Wright)、德國的葛羅畢斯(Walter Gropius)、密斯.范德羅(Ludwuig Mies van der Rohe)並列為對現代建築最具影響力的建築師。 柯比意生於瑞士,成年後大部份時間是居住在巴黎,並周遊世界許多國家。他是作家、思想家、畫家、雕刻家、建築師以及城市規劃師;他致力於研究如何改善都市居民的生活與城市的建築規劃, 其建築除歐洲外,於美國、俄羅斯及印度也可見蹤影。他是推動現代建築式樣的先驅者(也就是我們現在看到的房屋與高樓大廈等) 。 </span></span></span></div><span style="font-family:lucida grande;"><div><span class="Apple-style-span" style="font-size: small;"><br />科比意未曾受過正規學院派建築教育,卻能在當時建築界和美術界的新思潮影響下另闢蹊徑。在歐洲新藝術風格盛行之時,在瑞士家鄉的藝術學校學習繪畫與雕刻,當時的老師建議他改走建築之路。 1907年,20歲的科比意,展開了一段二個月的義大利之旅,這段旅程對他的人生產生了極大影響。 1910 來到德國, 科比意為德國著名建築師 Peter Behrens 工作。而在柏林,科比意同時也遇見了創立現代設計發源地的包浩斯前後任校長兼設計前輩大師 Walter Groupis 及Ludwig Mies van der Rohe。 在巴黎及柏林大師底下工作的經驗深深影響了科比意後來的專業生涯。 1911年又花了七個月時間到中歐、希臘,然後再次重遊義大利。年輕時的科比意,透過了大量閱讀、透過文字、持續旅行,來探索自己。之後,他在巴黎透過自修、旁聽、參訪的方式自學建築,未曾再進入學院教育中。 </span></div><div><span class="Apple-style-span" style="font-size: small;"><br />1918 年時,科比意遇見了藝術家 Amedee Ozenfant,兩人一拍即合,很快地成為合作伙伴,之後,兩人發起一個新的藝術運動,稱為「純粹主義(Purism,可將其類比對應到現在室內設計裝潢時會弄成沒有多餘裝飾,號稱極簡風的風格)」並發行了一本關於純粹主義運動的期刊。 而「科比意」這個名字由來便源自於這本闡揚純粹主義的期刊, 1920 年當第一本期刊發行時,科比意用了「Le Corbusier」這個筆名發表文章(此筆名來自於紀念他的外祖父) --- 不過當時也開始流行起藝術家用筆名或假名來從事活動(就像現在藝人幾乎都是用藝名意思相同)。<br />他曾提出 “住宅是居住的機器”的著名宣言,並總結了“新建築的五項原則”。對他來說,住宅是原點,貫穿了一生創作的始終。柯比意的住宅理念和設計形式曆久彌新,對現代建築有很好的啟迪作用。<br /></span></div><div><span style="font-family:lucida grande;"><span class="Apple-style-span" style="font-size: small;">科比意雖然以法國人的身分告別人世,但畢竟在其前半生(三十幾歲前)的歲月裡以瑞士人的身分留下了許許多多的建築經典,並對往後的建築理論產生重大的影響,也因此瑞士政府將其肖像印於10塊法郎上,以向這位一代大師致敬。</span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span style="font-family:lucida grande;"><span class="Apple-style-span" style="font-size: small;">雖然後人對於其建築主張有所批評:如過於單調無聊或是缺乏情感等 ... 不過以其在建築史上的成就與創新思維,也無疑地是位留名青史的大師級人物。<br /></span></span></div></span><span class="Apple-style-span" style="font-size: small;"><br /></span><br /><div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-23467000625555901512009-12-21T02:09:00.005-08:002009-12-21T02:15:25.359-08:00數位插畫設計師-Bram Vanhaeren<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCt3r2wM11skKorPKzZsUWTW85AuVrIeV-Uaxkvu2vXc1bxLXlOJz4XyqxeqMLoEVk2PzgdRuEG345Tz75nXbDqKhFt3sQ6B7MSOUcaSAvcz9U3mEtpHdXO2Q1L8p7shHC5oBJ6p5yMpio/s1600-h/Illustrations-by-Bram-Vanhaeren-29-thumb.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 283px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCt3r2wM11skKorPKzZsUWTW85AuVrIeV-Uaxkvu2vXc1bxLXlOJz4XyqxeqMLoEVk2PzgdRuEG345Tz75nXbDqKhFt3sQ6B7MSOUcaSAvcz9U3mEtpHdXO2Q1L8p7shHC5oBJ6p5yMpio/s400/Illustrations-by-Bram-Vanhaeren-29-thumb.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5417630888873564978" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_KVpo-hE4RwTpS_AtIk-0825yeQ_07I2pxQTMXgWMBgh6s3kb3DIHNxvrRX_8sIhifIp9WfiTEnY7nmrw9485tm6RdGxrvdLpXA4NrN20V4JD7XpshjnDeRVO_ZFVvA6K3z_EF0QeZaxr/s1600-h/Illustrations-by-Bram-Vanhaeren-15-thumb.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_KVpo-hE4RwTpS_AtIk-0825yeQ_07I2pxQTMXgWMBgh6s3kb3DIHNxvrRX_8sIhifIp9WfiTEnY7nmrw9485tm6RdGxrvdLpXA4NrN20V4JD7XpshjnDeRVO_ZFVvA6K3z_EF0QeZaxr/s400/Illustrations-by-Bram-Vanhaeren-15-thumb.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5417630883768333202" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqI4dgw-4a3o9B9jb3PkPx1WrxLRynDvuw2bSefoernv_Z9Os1-oKVW9ifowLIQEnD1lA7zky2nXk170N34LsNTgp6E6b3iBtRllUzfZzfSj7A4E48MACw5HccDsWcFWIAamJgzr90633n/s1600-h/Illustrations-by-Bram-Vanhaeren-13-thumb.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 355px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqI4dgw-4a3o9B9jb3PkPx1WrxLRynDvuw2bSefoernv_Z9Os1-oKVW9ifowLIQEnD1lA7zky2nXk170N34LsNTgp6E6b3iBtRllUzfZzfSj7A4E48MACw5HccDsWcFWIAamJgzr90633n/s400/Illustrations-by-Bram-Vanhaeren-13-thumb.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5417630872995937458" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjGfDwu5TMpbLW8m0yUMZDdddApxbVMezq4WW6tgHil7dlCyfbA39hagp6oK2nKCsL71hQ0jvOd04nqMIYVkJDXotgrBISghBsoO7GGVXQq2sj3SNc1XoyPXbCw82pP6WRYtV89cBiUznJ/s1600-h/3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 242px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjGfDwu5TMpbLW8m0yUMZDdddApxbVMezq4WW6tgHil7dlCyfbA39hagp6oK2nKCsL71hQ0jvOd04nqMIYVkJDXotgrBISghBsoO7GGVXQq2sj3SNc1XoyPXbCw82pP6WRYtV89cBiUznJ/s400/3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5417630871040170306" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7QG5WBMKlMe1nIzj-6iQahPUm9ZQ3n5JUVn6LTSZuhSimtCxDlgi1rBd4pq3IrDYi3G6ThkBJx0-7NQXUlRSWmV7rFZTyOeCvd_qhP3x9X5pMAmlEc5nw-aWKINzb5DKdxb3Siw9xrjTA/s1600-h/1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 236px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7QG5WBMKlMe1nIzj-6iQahPUm9ZQ3n5JUVn6LTSZuhSimtCxDlgi1rBd4pq3IrDYi3G6ThkBJx0-7NQXUlRSWmV7rFZTyOeCvd_qhP3x9X5pMAmlEc5nw-aWKINzb5DKdxb3Siw9xrjTA/s400/1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5417630861716295202" /></a><br /><p style="margin: 0.0px 0.0px 18.0px 0.0px; text-align: justify; line-height: 18.0px; font: 18.0px LiHei Pro; color:#010101;"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">來自比利時的數位插畫</span></span><span style="font: 18.0px Arial"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">/</span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">平面設計師</span></span><span style="font: 18.0px Arial"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"> </span></span><a href="http://www.into1.be/"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">Bram Vanhaeren</span></span></a><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"> </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">從</span></span><span style="font: 18.0px Arial"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"> 5 </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">歲會拿筆就開始發展他的繪畫才能。現年</span></span><span style="font: 18.0px Arial"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"> 18 </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">歲的</span></span><span style="font: 18.0px Arial"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"> Bram </span></span></span><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">擅長簡約插畫、文字藝術以及混合媒體創作。</span></span></p><p style="margin: 0.0px 0.0px 18.0px 0.0px; text-align: justify; line-height: 18.0px; font: 18.0px LiHei Pro; color:#010101;"><span class="Apple-style-span" style=" ;font-family:'lucida grande';font-size:16px;"> </span></p>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-9928215784546090032009-12-03T21:46:00.000-08:002009-12-03T22:02:43.820-08:00影像藝術之父—白南准 Nam June Paik<div><span class="Apple-style-span" style=" white-space: pre;"><span class="Apple-style-span" style=" font-weight: bold; white-space: normal; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: large;">Electronic Superhighway</span></span></span></span><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: large;"> </span></span></span></div><div><span class="Apple-style-span" style=" white-space: pre; "><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/bIeMdNzAsds&hl=zh_TW&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/bIeMdNzAsds&hl=zh_TW&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"> </span></span></div><div><p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 23.0px; font: 13.0px Apple LiGothic"> </p><p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 23.0px; font: 13.0px Apple LiGothic"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;">這週看了一隻影片,要為大家介紹 全世界第一個video artist “影像藝術之父”白南准</span></span><span style="letter-spacing: 1.0px"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;"> Nam June Paik</span></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 23.0px; font: 13.0px Apple LiGothic"><span style="letter-spacing: 1.0px"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;">白南准是全球聞名的藝術家,而20世紀60年代他被認為是激進分子,那時他將視頻藝術(以電視的形式)引入了表演藝術。他擁有音樂和哲學的學位,思惟敏捷且抱持著創新的精神,他將所有藝術的可能性都做了,從行為、觀念結合藝術去做裝置,在早期裡影像藝術是一種新的藝術震撼及思惟,因為他超越了過去所有的經驗。他同時在創作中反應當下,反應生存的時代,就如他最知名的作品之一"</span></span></span><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;">Electronic Superhighway",他利用霓虹燈管構成美國地圖,在配合背後的螢幕牆做呈現,其實他所要傳達的訊息是,其實每一個州都是另外一個美國,美國不是一個單聲道的美國。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 23.0px; font: 13.0px Apple LiGothic; min-height: 13.0px"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;"><span style="letter-spacing: 1.0px"></span><br /></span></span></p> <p style="margin: 0.0px 0.0px 10.0px 0.0px; line-height: 16.0px; font: 13.0px Apple LiGothic"><span style="letter-spacing: 1.0px"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;">現今是數位革命的年代,已發展出多種類型創作,錄像、音像、網路、光碟等。這些皆稱之為「新媒體藝術」或「數位藝術」。而錄像藝術也是首當其衝在這波科技洪流裡,藝術家除了使用數位攝影機結合電腦合成、動畫創作影像;有些藝術家更是捨棄攝影機,直接透過數位設備諸如電腦運算與程式語言發展超越真實的數位影像作品。</span></span></span><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;">在藝術創作上「科技」因而有了更鮮活、更人性而深沈的意象。</span></span></p> <p style="margin: 0.0px 0.0px 10.0px 0.0px; line-height: 16.0px; font: 13.0px Apple LiGothic; min-height: 13.0px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span style="letter-spacing: 1.0px"></span><br /></span></span></p> <p style="margin: 0.0px 0.0px 10.0px 0.0px; line-height: 16.0px; font: 13.0px Apple LiGothic; min-height: 13.0px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span style="letter-spacing: 1.0px"></span><br /></span></span></p> <p style="margin: 0.0px 0.0px 10.0px 0.0px; line-height: 16.0px; font: 13.0px Apple LiGothic"><span style="letter-spacing: 1.0px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';">另一隻白南准作品—</span></span><span class="Apple-style-span" style=" font-weight: bold; letter-spacing: normal; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: large;"></span></span></span></span></span></p><p style="margin: 0.0px 0.0px 10.0px 0.0px; line-height: 16.0px; font: 13.0px Apple LiGothic"><span style="letter-spacing: 1.0px"><span class="Apple-style-span" style=" font-weight: bold; letter-spacing: normal; "><span class="Apple-style-span" style="color: rgb(51, 51, 51);"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: large;">Charlotte Moorman plays the TV Cello (1984)</span></span></span></span></span></p><p style="margin: 0.0px 0.0px 10.0px 0.0px; line-height: 16.0px; font: 13.0px Apple LiGothic"><span class="Apple-style-span" style="letter-spacing: 1px;"><span class="Apple-style-span" style=" letter-spacing: normal; white-space: pre; "><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/r9hTdaFz36c&hl=zh_TW&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/r9hTdaFz36c&hl=zh_TW&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"> </span></span></span></p> <p style="margin: 0.0px 0.0px 5.0px 0.0px; font: 13.0px Apple LiGothic"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 23.0px; font: 13.0px Apple LiGothic"><span style="letter-spacing: 1.0px"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span class="Apple-style-span" style="font-size: small;">《TV Cello》是為數不多的獨特作品之一,此作品是由有機玻璃和三台正常工作的電視機等綜合材料構成的真正大提琴,可提供表演中的表演,因為在電視機無止境地循環播放另外一場表演的同時,該大提琴還可以用來進行演奏。 </span></span></span></p> <p style="margin: 0.0px 0.0px 18.0px 0.0px; text-indent: 32.0px; line-height: 28.0px; font: 13.0px Apple LiGothic; min-height: 13.0px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"><br /></span></span></p> <p style="margin: 0.0px 0.0px 16.0px 0.0px; text-align: justify; font: 13.0px Apple LiGothic; min-height: 13.0px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 23.0px; font: 13.0px Apple LiGothic; min-height: 13.0px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family: 'lucida grande';"><span style="letter-spacing: 1.0px"></span><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; line-height: 23.0px; font: 13.0px Apple LiGothic; min-height: 13.0px"><span style="letter-spacing: 1.0px"></span><br /></p> </div>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-59341829372300729532009-12-03T01:19:00.000-08:002009-12-20T21:16:59.612-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr-HfjkPH6T-nmCtoPKf51hOa1CGcSbM76lw1IB2eHnUGeE4BPYcCP8dMfVHOVgZn2paiVFIt3QjOnv0xTmn4dKVtUgla0G-8VbT6li7vizokD2rP6gZwh6qtIxN7pQh0dL2fnwcunS6-Q/s1600-h/%E8%9D%B6%E8%88%9E%E7%B3%BB%E5%88%97.jpg" style="text-decoration: none;"><span class="Apple-style-span" style="color: rgb(0, 0, 0);"><br /></span><img style="text-decoration: underline;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 320px; height: 186px; " src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr-HfjkPH6T-nmCtoPKf51hOa1CGcSbM76lw1IB2eHnUGeE4BPYcCP8dMfVHOVgZn2paiVFIt3QjOnv0xTmn4dKVtUgla0G-8VbT6li7vizokD2rP6gZwh6qtIxN7pQh0dL2fnwcunS6-Q/s320/%E8%9D%B6%E8%88%9E%E7%B3%BB%E5%88%97.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5410937094973340562" /></a><br /><div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">阿餅老師課堂上作業的分享-國內的品牌介紹</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-weight: bold;"><span class="Apple-style-span" style="font-size:x-large;">法藍瓷 Franz Collection</span></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">品牌創辦人-陳立恆先生</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">他投身於傳統產業代工起家 近三十年,旗下的海暢集團是世界最大的禮品代工商之一。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">“從OEM、ODM,一路做到現在的OBM,認為『品牌』是企業最核心的價值,也是最該努力的方向。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">陳立恆為什麼要選擇 瓷器做品牌?</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">因為瓷器(China)是中國最具代表的發明。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">訴求口號 “China” is China 瓷器代表中華文化,也是我們最珍貴的資產。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">法藍瓷願景—</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">以</span></span><span style="text-decoration: underline"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">創新實惠</span></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">打造世界知名品牌</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">成為禮品產業之卓越企業</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">法藍瓷強調中西文化的結合,藉由東方涵養與西方新藝術(Art Nouveau)的流暢線條和有機曲線與非對稱的裝飾風格,融合東西方典雅的文化氣質。 取材於大自然且訴求創新,更希望藉由這樣的一個禮品,傳達人與人之間溝通的情感與互動。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">品牌努力目標—藝術生活化、生活藝術化</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">品牌風格—</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">1. 獨特Unique</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">2. 親切Friendly</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">3. 時尚Fashionable</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">4. 人文Humanistic</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">5. 藝術Artistic</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">訴求設計除了創新還要貼近生活,人和物要有所互動</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">法藍瓷以這五大特色與其他品牌做區隔。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">科技創新—</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">1.獨家配方及獨家製造流程</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">2.承繼法藍瓷藝術顧問—釉畫大師 孫超的釉下彩技術</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">3.倒角脫膜專利技術</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">法藍瓷為什麼會成功,我認為是陳立恆先生所稟持的「仁者無敵」的理念,</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">同時他更將法藍瓷投身文化創意產業這塊。為文產這塊付出很多。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">而且中國瓷器,終於有了屬於台灣的品牌行銷於國際,這也是我們身為台灣人最值得欣喜的部份。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">品牌的推廣部份也更不在話下,包括異業合作(近期與國際品牌浪凡合作瓷偶)、新品部份 有全省發表會的宣傳、行銷方面的活動促銷以及參展國內外大型展覽、還有每年的雕膜師到美國巡迴簽名推廣活動、各類國內外媒體報導、還有更服務重視於會員,不定期舉辦全省會員活動,也致力於公益活動,這些都是法藍瓷難人可貴的地方。</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;">一個企業的永續經營更是品牌工程中最艱難的部份,而我們也看到了法藍瓷這個品牌正朝這個目標去經營。品牌讓法藍瓷成為了台灣人的驕傲!</span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style=" white-space: pre; font-family:Arial;font-size:10px;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/fNSf5lPQaiw&hl=zh_TW&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/fNSf5lPQaiw&hl=zh_TW&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro"><span class="Apple-style-span" style="font-family:'lucida grande';"><br /></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px LiHei Pro; min-height: 13.0px"><br /></p> </div>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-2345086381526158092009-12-01T21:42:00.000-08:002009-12-20T21:17:35.648-08:00Stone House<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0x4cqTzOtPj6AFxDK8nbBs7AmBNs2Kdd3cMnM6QFdUo3gGLAYLuPwTeRpxj9IYgIjP-ULHY8OSplAQR53B4gUIBg_uL_R-SB5_dF3zcPlS-waeKxlWGz2iOWs2KA9-MDO-EnMZJRY-bwO/s1600-h/GD-1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 161px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0x4cqTzOtPj6AFxDK8nbBs7AmBNs2Kdd3cMnM6QFdUo3gGLAYLuPwTeRpxj9IYgIjP-ULHY8OSplAQR53B4gUIBg_uL_R-SB5_dF3zcPlS-waeKxlWGz2iOWs2KA9-MDO-EnMZJRY-bwO/s320/GD-1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5410516969287140594" /></a><div><div><span class="Apple-style-span" style="font-family:arial;"><p class="MsoNormal"><span class="Apple-style-span" style="font-family:Georgia;"> <!--StartFragment--> </span></p><p class="MsoNormal"><span lang="EN-US" style=""><span class="Apple-style-span" style="font-family:'lucida grande';">與各位分享我今天在網路上看到的一位建築師 昆特‧多明尼克</span><span class="Apple-style-span" style="font-family:'lucida grande';"><o:p></o:p></span></span></p> <!--EndFragment--> <p></p><p class="MsoNormal"><span lang="EN-US" style=""><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'lucida grande';">昆特‧多明尼克(Gunther Domenig)從1986年開始建造Stone House,建築預算詳列為無法估計,完工的房子看起來某程度還像工事進行中,讓人摸不著頭緒,梯形的空間層層疊架,像隨性堆放攀登而上,凝神品味之餘方可在其中看見綿延不盡的趣味。</span></span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'lucida grande';"><o:p></o:p></span></span></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'lucida grande';">此建築設計水平、垂直的空間線條讓人不致失衡,錯亂交疊變成一座真實的房子,而且這一蓋就蓋了22年,雖不致向高第蓋聖家堂的緩慢致敬,其建築之怪誕卻也不遑多讓。從平面圖來看,複雜的空間藝術像建築師的思路一樣詭異難辨。以大量的清水模、岩石、銅、玻璃作為建材的石屋,物料稱不上稀奇,卻都呼應著未經琢磨的自然,其多變的梯形、方形、三角形結構在歷經縝密的計算與疊架之後,看來失序、傾斜,卻與起伏的山丘地形達到緊密的平衡狀態。建物以旋轉的針尖方式鑿進地下兩層深,錯落的層間階梯往下越見狹窄,使得原始地形猶如座台般穩穩鑲嵌著如同鑽石的地面建物──以玻璃引進天然光、以大型金屬造景或吊飾折射光線,交錯著岩石的原貌。<br /></span></span></p> <p class="MsoNormal"> </p><p class="MsoNormal"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'lucida grande';">昆特‧多明尼克將此概念延伸為火箭,因此整座房子從內往外觀想,像是被炸毀以至碎片四射形成的碎塊,但其外觀卻是靜止完整。有趣的是,中央的汲水柱勾勒出的拋物線方向,直指位於Feldkirchen的家族墓地,這意味著回到母親與土地的懷抱,也間接使石屋這個幾何空間成為歸鄉概念的最後證人。<br /></span></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'lucida grande';">從1959年到1977年間,昆特‧多明尼克不斷渴望在自己的土地上建造一個抗拒資金挹注因此無所限制的建築,之後石屋於焉誕生,作為一個集體工作室、建築講堂的文藝復興大夢,建築本身反映了他掌握空間的自信與複雜。石屋猶如他的達文西密碼,觀來突梯冒險,也具戲劇張力,是一本難以理解的天書,卻耐人尋味。<br /></span></span></p> <p class="MsoNormal"><span lang="EN-US" style=""><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:'lucida grande';">我曾經聽過有人這麼形容如果大地是一座軀體,那麼文化就成為靈魂,而建築正是收納靈魂的容體。穿越一棟棟為記錄和保存文化而建造的建築,我們或許能多瞭解一些這個國家的歷史和期待宣示的精神。看昆特‧多明尼克的作品,我們會發現任何材料都可以好好做,就看是不是用心。期待我們台灣在建築上也能有這樣的一個好作品來震撼我們!</span></span><o:p></o:p></span></p> <!--EndFragment--> </span></div></div>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0tag:blogger.com,1999:blog-6202071427845688014.post-17462937368150091172009-11-06T02:29:00.000-08:002009-12-21T01:38:04.676-08:00Her Morning Elegance / Oren Lavie<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/2_HXUhShhmY&hl=zh_TW&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/2_HXUhShhmY&hl=zh_TW&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>喬安踏步走http://www.blogger.com/profile/17372107974978055528noreply@blogger.com0